How To Make Sure The Legitimacy Of A Legitimate Income Opporunity

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    You want to be in the Pay-Per-Click and/or Sponsored Results up there in the top yellow box and down along the right side. Pay-Per-Click is Pay-As-You-Go — your ad only shows up when somebody searches for your specific key words. Your ad is only shown to your best customers who are searching specifically for what you have to offer. You set how much you are willing to pay, and you only pay when somebody clicks on your ad — the fully qualified buyer.

    Over 1 Billion local searches ever month (and growing 50% every year) 90% of buyers search online first, vs. using the yellow pages or other kind of methods.

    While you are typically advised against using the phone book to get local sales leads for your business, there are some cases in which it might be a good idea. You are still taking a gamble, but look at your business. Lets say your run a snowplowing business. You are looking for homeowners who possibly live in rural areas with long driveways; you are familiar with the area so use the addresses listed in the phone book as a guide. Consider mailing a coupon. You can also target businesses and see if you can top the rate they are currently getting. In keeping with the snowplowing theme, it is typically best to avoid those with short driveways or those with an apartment number listed in the phone book.

    The following list is the inside information. Your SEO consultant doesn’t want this list to see the light of day. But you need to know it. The main reason is so that you can tell your web designer who claims to know local SEO how to correctly set up your website. You need to know it so that you can help the SEO expert who tells you they will get you on page 1 for hundreds of dollars per month, but your phone never rings.

    Businesses often look at their competition and do what they do. If their closest competitor advertises in the newspaper they do it too. If their competitor is on the radio they better do that too.

    And perhaps the most surprising statistic, product information and price comparisons are done online but 61% of those products researched are actually purchased offline. That coupled with the fact that 90% of all purchases are made within 50 miles of the consumer’s home speaks volumes to the importance of internet marketing for local business.

    Get listed on every possible directory, local search engine, hyperlocal search engine (local chamber, newspaper, or neighborhood site;,), and industry directory possible. In some cases this may be as many as 100 such listings. To go a step further, you may want to list on web directories, too.

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